Samsung's market share in Canada drops by 6.8% YoY to 32% total in Q3
Last updated: November 27th, 2019 at 16:14 UTC+01:00
The Canadian smartphone market is dominated by Samsung and Apple, but out of the 2 tech giants, Samsung has been losing market place share in Canada while Apple gained 8.8% since 12 months ago, according to Counterpoint Research.
Samsung's smartphones accounted for 32% of the Canadian market place in Q3 2019, down from 38.8% a year ago. Samsung is not the only OEM to have lost market share over this period, with both LG and Huawei too suffering losses.
Apple tree and Samsung agree nearly 90% of the Canadian market combined
Samsung and Apple are the biggest players in Canada by a long shot. Apple tree's market share in Q3 2019 stood at 56.5%, while Samsung accounted for 32% of the market. The tertiary spot on the podium goes to LG with a mere three.1% market share, downwardly from 4.vii% a year ago. Google managed to bump its market share upwardly to 1.9% from 0.3% in Q3 2018, while Huawei'southward share has dropped from iv.6% to a dismal one.6%.
Counterpoint Enquiry reveals that affordable high-end and premium smartphones are more popular in Canada than depression and mid-range alternatives. 75% of smartphone sales in Canada have been for smartphones with a price tag to a higher place $400, and the source claims that the iPhone 11 series has had a swell contribution to Apple tree's success.
The Milky way Fold is unlikely to make a divergence for Samsung'due south Q4 tally
Samsung has ane more ace upwardly its sleeve, and that is the Galaxy Fold which is fix to launch in Canada on December 6 for $2,600 CAD.
However, even if Canadians would be willing to buy the premium device in droves, it will launch in limited quantities much similar in every other region, and it's probably not going to brand much of a deviation for Samsung's market place share in Canada by the end of the 4th quarter.
Source: https://www.sammobile.com/news/samsung-market-share-canada-drops-6-percent-yoy-32-precent-q3/
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